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How to Turn On Your Brain’s
“Happiness Switch”

In 45 Minutes with One Simple Capsule

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Upbeat

Confidence • Ambition • Positivity

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Ever procrastinate? Don’t have the drive or mood to get important stuff done and feel like you're always two steps behind at work?

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Do you find yourself doubting yourself? Not confident enough to speak your mind?  

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Would you love to have a reliable formula to help boost your mood and performance?

If you answered YES to any of these questions, then continue reading…

Because what I'm about to share with you could truly change everything.

Heartbreaking Loss Drives
Relentless Search for a Breakthrough

Hi, I’m Mark Effinger, or “Mr. Noots” as my friends at Nootopia and BIOptimizers call me.

As a child, I nearly blew up my parents' garage with Tesla-like electricity experiments. My insatiable curiosity about human potential eventually led me to crack one of the biggest mysteries in brain enhancement.

But it wasn't pure scientific interest that drove me to this discovery...

When I lost my beloved wife to an addiction to toxic painkillers, I became obsessed with understanding how brain chemistry could lead someone down such a dark path. I thought that maybe, just maybe, what I discovered could help others. 

This personal mission led me to create my own world-class lab, where I invented proprietary technology to maximize nutrient extraction and synergy. After nearly a decade of experiments, I finally cracked the code on something remarkable: 

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A way to deliver brain-enhancing nutrients that can improve your mood.

But before I get into that, let’s discuss…

Why Your Mood is
Your Secret Weapon (and How to Sharpen it Daily)

I get it. I've been there. The constant battle against low mood, the exhaustion of putting on a brave face when all you want to do is retreat. 

It's like carrying a heavy backpack through life, weighing you down and holding you back from your true potential. 

Could there be a method to boost energy levels you know is hiding within you?

It might sound too good to be true, but I assure you, it's not. In fact, it's simpler than you might think... 

"It's Just Who I Am" - The Dangerous Myth Holding You Back from Greatness

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First things first, if you’re feeling like this– you’re not alone. Millions of people are suffering from a silent epidemic that's destroying their potential, careers, and dreams.

I'm talking about low mood and lack of focus.

Now, you might be thinking, "That's just who I am. I can't change my personality."

But what if I told you that's not true? What if I told you that these traits aren't set in stone, but are often the result of chemical imbalances in your brain?

Let me explain...

Why Your Brain Chemistry 
- Not Your Circumstances - 
Controls Your Mood

Your low mood isn't just about circumstances - it's about brain chemistry.

When your neurotransmitters are out of balance, you may feel unmotivated and down. This makes everything harder, from getting out of bed to pursuing your goals. And over time, it starts to feel like “this is who I am.” However, there is hope, which I’ll share more about in a moment.  

Now, there are 3 vital chemicals in your brain: 

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Serotonin

Serotonin regulates your mood and is also known as the “feel-good” chemical. When your serotonin levels are balanced, you’ll feel more emotionally stable, happier, and relaxed.[1]

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Dopamine

Dopamine is released in your brain when you’re expecting a reward or pleasure. Balanced dopamine levels in your brain contribute to feeling alert, motivated, focused, and happy. [2]  Dopamine gives you DRIVE.

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GABA

GABA is known for its calming effect because it plays a key role in controlling nerve cell hyperactivity that is associated with stress and fear. Because it slows down certain brain functions, it can help manage stress, improve sleep, and promote relaxation. [3]

When you have optimal levels of these 3 critical neurochemicals in your brain, you will feel like the best version of yourself. You will be able to tackle important tasks and move in the world with a new level of confidence.

Positive Outlook Support Every Morning

Here's the harsh truth: Letting these issues go unchecked can have devastating consequences.

  • Careers stall because you're too anxious to speak up in meetings or ask for that promotion
  • Relationships wither because you lack the energy to nurture them
  • Dreams die because you don't believe in yourself enough to pursue them

I've seen it happen countless times. Brilliant, talented people settle for less than they deserve because they can't overcome these invisible barriers.

But it doesn't have to be this way.  There is a better way.

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The "Emotional Energizer" that 
Makes Every Task Feel Easier

At Nootopia, we've created a new generation of nootropics. 

Our relentless pursuit of quality has led us to source only the highest-grade raw ingredients. Each component is tested and verified for potency. 

We may have cracked the code on maintaining common nutritional deficits that may hold back your brain function. 

Our formulas help support neurotransmitter balance, and fine-tune every aspect for optimal performance support.

And they work day in, day out.

The Mood Miracle that Can Transform Your Life

Thanks to our recent breakthroughs, we now understand that mood is largely influenced by brain chemistry. [4] And here's the good news:

You can help improve your
brain chemistry with just 1 pill.

With the right combination of nutrients, lifestyle changes, and mental exercises, you can improve your mood and mental energy. 

Imagine waking up each day with a pep in your step, feeling energized with an improved mood.  

This isn't a fantasy. It's a reality for those who understand how to balance their brain chemistry.

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Introducing the Ultimate Support for Low Mood, Poor Focus, and Lack of Motivation:

UpBeat

UpBeat is a proprietary blend of powerful brain nutrients scientifically formulated to maintain your mood and help support your brain chemistry optimization for improved performance.

With UpBeat, you’ll be able to easily:

  • Feel the effects that come along with an improved mood
  • Notice how much more you’re able to focus
  • Experience motivation in instances where you might not otherwise
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With UpBeat, you’ll be able to easily:

  • Feel the effects that come along with an improved mood
  • Notice how much more you’re able to focus
  • Experience motivation in instances where you might not otherwise

Each Ingredient Has Been Carefully Chosen for Its Mood-Enhancing 
and Brain-Boosting Properties

Thousands of formula prototypes have been developed and tested since 2008.  This isn’t just a bunch of ingredients in a bottle.  Every ingredient has an important purpose and the power is in the precise combination.

DLPA is a tiny building block in our body. It helps make special messages in our brains. These messages help our brain talk to different parts of our body. It's like a helper that supports brain function. 

Research shows it can help clear and sharpen your mind and boost mood. [4] It's like when you get a hug from someone you love. This improved mood can make us feel better when we're sad. DLPA helps support our body in making more of that on its own. [6]

5-Hydroxytryptophan (5-HTP) is an amino acid naturally produced by the human body. It helps support serotonin production. When we have more serotonin, we experience a healthier mood and feel calmer. [7]

Choline is your “focus support fuel.” Without it, you may struggle to maintain attention. CDP Choline increases levels of acetylcholine and dopamine in the brain.

As a result, research has shown that CDP-Choline may improve brain function and blood flow to the brain, and boost memory and learning. [8]

Acetyl-L-tyrosine is another key ingredient to help you maintain focus. This is an amino acid that produces important brain chemicals that help support nerve cell communication. 

Acetyl-L-tyrosine helps support brain performance in stressful, demanding situations, according to various studies. [9]

Theobromine, naturally found in cacao and select teas, is becoming a popular alternative to caffeine.  

It maintains longer-lasting energy levels supported by improved relaxation without the spike and crash. 

Unlike caffeine, theobromine is not a central nervous system stimulant and therefore doesn’t typically make you feel as on edge or jittery.[10]

Grape seed extract (GSE) is a dietary ingredient prepared by extracting, drying, and crushing grape seeds. GSE can help support your brain as it ages. [11]

Coleus forskohlii Extract has been shown to enhance memory and learning by boosting cAMP (cyclic adenosine monophosphate) levels in the brain. It can also help improve mood. [12]

Ascorbic Acid is a form of vitamin C. Vitamin C is essential for maintaining brain health as we age. [13] One study found an association between higher levels of vitamin C with improvements in activities requiring focus, memory, attention, and decision-making speed. [14]

Cayenne Powder (fruit) pepper contains vitamin A, which helps maintain overall well-being, healthy skin, and healthy brain function. [15]

Studies have shown that piperine, the primary compound “active” in black pepper, can help boost circulation and bring about a variety of brain benefits, from overall improvement in well-being to mental health support. [16]

Guarana Seed Extract is a seed from the rainforest that has 2.5 times more caffeine by weight than coffee. Don’t worry about jitters, we use just a little bit. 

Guarana Seed Extract has been shown to improve brain performance. It may be useful when having to complete a mentally taxing task like a study session or presentation. [17]

TeaCrine® is a naturally occurring chemical that is similar to caffeine. It’s primarily found in the leaves of a wild tea plant called Camellia kucha Hung T. Chang. Several studies have shown that TeaCrine® boosts energy and improves cognitive performance. [18]

Trimethylglycine (TMG), also known as betaine, is a substance made up of glycine with three attached methyl groups. It is naturally produced by your body and is also present in various foods like beetroot. [19]

This compound has excited researchers with early reports of improved brain function. [20]

TMG also increases S-adenosylmethionine (SAMe), a precursor to serotonin, dopamine, and norepinephrine. Neurotransmitter balance promotes maintained mental health. [21]

L-theanine helps remove any potential jitters and helps calm your nervous system.

It’s an amino acid found in green tea, and has been found to have an impact on brain processes by promoting stress response, enhancing mood, and supporting regular sleep habits. According to one study, L-theanine may help to improve attention, which would improve working memory and executive function. [22]

Phenylethylamine Hydrochloride is an amino acid that supports the production of a chemical in the brain called serotonin. Serotonin is essential for maintaining an improved mood. PEA can also help improve performance in daily activities regardless of how old you are. [23]

Saffron is the dried thread-like parts of the flower Crocus sativus L. [24]

Kanna Extract is a type of succulent used as a dietary ingredient in supplements such as extracts, teas, and chewable leaves. It is often used to manage the effects of stress and increase energy and focus. [25]

Cistanche Tubulosa Extract, also called desert broomrape, is a plant that grows by attaching to the roots of desert trees. Research shows that Cistanche Tubulosa Extract can improve mood, boost brain function, and improve gut health. [26]

Folate (as L-5-methyltetrahydrofolate) is a more active and natural form of folate. [27] Folate (as L-5-methyltetrahydrofolate) has been shown to be helpful for mood support. [28]

Vitamin B12 is an essential vitamin that your body needs but cannot produce. [29] A 2019 research review noted that vitamin B12 may help improve moods related to stress. [30]

Riboflavin, also known as Vitamin B2, helps support your brain health. One study showed that riboflavin may help support mental wellbeing. [31]

Benfotiamine can help increase thiamine (vitamin B1) levels. Thiamine promotes a healthy mind. [32]

Celastrus Paniculatus is a wild shrub native to India, Taiwan, and Southeast Asia.[33] In traditional Ayurvedic medicine, this plant has also been known for its brain function support. [34]

PurCaf® Organic Caffeine is a USDA-certified organic caffeine powder derived from green coffee beans. [35]

AmaTeaMax® comes from Guayusa (Ilex guayusa), often referred to as the Amazonian “super leaf” thanks to its unique caffeine content. It helps deliver bright, balanced, and uplifting energy. [36]

Dynamine™ is a rapid-onset alkaloid used in products like pre-workouts, energy drinks, and brain support. [37]

Liposovit®K2 contains menaquinone-7 (MK-7), a natural form of vitamin K2 that's derived from fermentation. Clinical trials have demonstrated the usefulness of supplementation with K2-7 in order to aid in protecting against neurodegenerative diseases. [38]

Liposovit®D3 is the liposomal vitamin D3.  It’s been shown to boost brain function by enhancing memory and reducing cognitive decline.

But UpBeat is more than just a collection of ingredients. It's a synergistic formula developed by Mr. Noots, one of the world's foremost nootropic formulators, after nearly a decade of research and experimentation.

The result? A mood-enhancing supplement you can actually feel working.

Improve Your Mood Naturally

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Upbeat

Confidence • Ambition • Positivity

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Here's what you can expect when you try UpBeat:

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Supported well-being

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Enhanced mental performance

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Focus support to complete projects

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Improved learning capacity

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Improved and maintained healthy mood

But don't just take our word for it. UpBeat has developed a cult-like following among CEOs, pro athletes, and peak performers from all walks of life.

Why? Because it works.

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Try UpBeat
Risk-Free for 365 Days

We're so confident in UpBeat's effectiveness that we're offering an unconditional 365-day money-back guarantee. If you don't experience improvement in your mood and cognitive performance, simply return the product for a full refund; no questions asked.

It’s Time for You to Experience
Biological Optimization Support

Our mission at BIOptimizers and Nootopia is to help people discover and activate BIOptimized wealth support.

In other words, we want you to become the best version of yourself.

Our goal with our products is to give you all the tools you need to develop all 3 sides of the BIOptimization Triangle:

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UpBeat may help you maintain all 3 sides of the BIOptimization Triangle. Your aesthetics will be enhanced with a better mood and confidence supported. Your overall well-being improved.

[1]Cleveland Clinic. “Serotonin.” Cleveland Clinic, 18 Mar. 2022, my.clevelandclinic.org/health/articles/22572-serotonin.

[2]Pietrangelo, Ann. “Dopamine Effects on the Body, plus Drug and Hormone Interactions.” Healthline, 5 Nov. 2019, www.healthline.com/health/dopamine-effects#how-it-makes-you-feel.

[3]Cleveland Clinic. “Gamma-Aminobutyric Acid (GABA).” Cleveland Clinic, 25 Apr. 2022, my.clevelandclinic.org/health/articles/22857-gamma-aminobutyric-acid-gaba.

[4]CBHS Health. “Understanding the Chemicals Controlling Your Mood.” CBHS Health, 15 Aug. 2021, www.cbhs.com.au/mind-and-body/blog/understanding-the-chemicals-controlling-your-mood.

[5]Beckmann H, Strauss MA, Ludolph E. Dl-phenylalanine in depressed patients: an open study. J Neural Transm. 1977;41(2-3):123-34. doi: 10.1007/BF01670277. PMID: 335027.

[6]Russell, A. L., and M. F. McCarty. “DL-Phenylalanine Markedly Potentiates Opiate Analgesia – an Example of Nutrient/Pharmaceutical Up-Regulation of the Endogenous Analgesia System.” Medical Hypotheses, vol. 55, no. 4, 1 Oct. 2000, pp. 283–288, www.sciencedirect.com/science/article/abs/pii/S0306987799910319, https://doi.org/10.1054/mehy.1999.1031.

[7]“5-Hydroxytryptophan (5-HTP) Information | Mount Sinai - New York.” Mount Sinai Health System, www.mountsinai.org/health-library/supplement/5-hydroxytryptophan-5-htp.

[8]“CDP-Choline - Nootropics Expert.” Nootropics Expert, 31 July 2024, nootropicsexpert.com/cdp-choline/#cdp-choline-benefits.

[9]Frank, Kurtis, et al. “L-Tyrosine Research Analysis.” Examine.com, 14 May 2019, examine.com/supplements/l-tyrosine/.

[10]Islam R, Matsuzaki K, Sumiyoshi E, Hossain ME, Hashimoto M, Katakura M, Sugimoto N, Shido O. Theobromine Improves Working Memory by Activating the CaMKII/CREB/BDNF Pathway in Rats. Nutrients. 2019 Apr 20;11(4):888. doi: 10.3390/nu11040888. PMID: 31010016; PMCID: PMC6520707.

[11]“10 Benefits of Grape Seed Extract, Based on Science.” Healthline, 5 Nov. 2019, www.healthline.com/nutrition/grape-seed-extract-benefits#Possible-side-effects.

[12]Nootropicsexpert.com, 2024, nootropicsexpert.com/forskolin/.

[13]Travica N, Ried K, Sali A, Scholey A, Hudson I, Pipingas A. Vitamin C Status and Cognitive Function: A Systematic Review. Nutrients. 2017 Aug 30;9(9):960. doi: 10.3390/nu9090960. PMID: 28867798; PMCID: PMC5622720.

[14]Travica N, Ried K, Sali A, Hudson I, Scholey A, Pipingas A. Plasma Vitamin C Concentrations and Cognitive Function: A Cross-Sectional Study. Front Aging Neurosci. 2019 Apr 2;11:72. doi: 10.3389/fnagi.2019.00072. PMID: 31001107; PMCID: PMC6454201.

[15]“What Cayenne Pepper Does to Your Body?” MedicineNet, www.medicinenet.com/what_cayenne_pepper_does_to_your_body/article.htm.

[16]Ren T, Wang Q, Li C, Yang M, Zuo Z. Efficient brain uptake of piperine and its pharmacokinetics characterization after oral administration. Xenobiotica. 2018 Dec;48(12):1249-1257. doi: 10.1080/00498254.2017.1405293. Epub 2017 Nov 28. PMID: 29160763.

[17] https://www.facebook.com/Health. “Need an Energy Boost? Guarana Is Stronger than Coffee—but There Are Risks.” Health, 2024, www.health.com/guarana-benefits-8629292.

[18]Sheng, Yue-Yue, et al. “Theacrine from Camellia Kucha and Its Health Beneficial Effects.” Frontiers in Nutrition, vol. 7, 17 Dec. 2020, p. 596823, www.ncbi.nlm.nih.gov/pmc/articles/PMC7773691/, https://doi.org/10.3389/fnut.2020.596823.

[19]Ajmera, Rachael. “Benefits, Side Effects, and Dosage of TMG Supplements.” Healthline, Healthline Media, 20 Sept. 2021, www.healthline.com/nutrition/tmg-supplement#side-effects. Accessed 13 Jan. 2025.

[20]Knight LS, Piibe Q, Lambie I, Perkins C, Yancey PH. Betaine in the Brain: Characterization of Betaine Uptake, its Influence on Other Osmolytes and its Potential Role in Neuroprotection from Osmotic Stress. Neurochem Res. 2017 Dec;42(12):3490-3503. doi: 10.1007/s11064-017-2397-3. Epub 2017 Sep 16. PMID: 28918494.

[21]Cohen, Joe. “Top 16 TMG Benefits + Side Effects - SelfDecode Supplements.” SelfDecode Supplements, 16 Oct. 2019, supplements.selfdecode.com/blog/tmg-health-benefits/

[22]Baba Y, Inagaki S, Nakagawa S, Kaneko T, Kobayashi M, Takihara T. Effects of l-Theanine on Cognitive Function in Middle-Aged and Older Subjects: A Randomized Placebo-Controlled Study. J Med Food. 2021 Apr;24(4):333-341. doi: 10.1089/jmf.2020.4803. Epub 2021 Mar 22. PMID: 33751906; PMCID: PMC8080935.

[23]Irsfeld M, Spadafore M, Prüß BM. β-phenylethylamine, a small molecule with a large impact. Webmedcentral. 2013 Sep 30;4(9):4409. PMID: 24482732; PMCID: PMC3904499.

[24]“Saffron for Depression: How This Beautiful Spice Can Help Manage Low Mood.” Rupa Health, 29 Dec. 2023, www.rupahealth.com/post/saffron-for-depression-how-this-beautiful-spice-can-help-manage-low-mood.

[25]Axe, Dr. “Kanna Extract: Can This Herb Benefit the Brain?” Dr. Axe, 30 July 2022, draxe.com/nutrition/kanna-extract/.

[26]Bi, Chenchen, et al. “The Microbiota–Gut–Brain Axis and Its Modulation in the Therapy of Depression: Comparison of Efficacy of Conventional Drugs and Traditional Chinese Medicine Approaches.” Pharmacological Research, vol. 183, 28 July 2022, pp. 106372–106372, www.sciencedirect.com/science/article/abs/pii/S1043661822003176, https://doi.org/10.1016/j.phrs.2022.106372.

[27]“The Benefits of Methylfolate | Tespo Vitamins.” Tespovitamins.com, 2021, tespovitamins.com/the-benefits-of-methylfolate/.

[28]“Methylfolate: The Vitamin That Helps Depression.” Tomer T. Levin, Apr. 2022, tomerlevin.com/methylfolate-the-vitamin-that-helps-depression/.

[29]“How Vitamin B12 Benefits Your Health.” Healthline, 14 June 2018, www.healthline.com/nutrition/vitamin-b12-benefits#mood-benefits.

[30]Young LM, Pipingas A, White DJ, Gauci S, Scholey A. A Systematic Review and Meta-Analysis of B Vitamin Supplementation on Depressive Symptoms, Anxiety, and Stress: Effects on Healthy and 'At-Risk' Individuals. Nutrients. 2019 Sep 16;11(9):2232. doi: 10.3390/nu11092232. PMID: 31527485; PMCID: PMC6770181.

[31]Amerikanou C, Gioxari A, Kleftaki SA, Valsamidou E, Zeaki A, Kaliora AC. Mental Health Component Scale Is Positively Associated with Riboflavin Intake in People with Central Obesity. Nutrients. 2023 Oct 21;15(20):4464. doi: 10.3390/nu15204464. PMID: 37892539; PMCID: PMC10609858.

[32]Oh, Seh-Hoon, et al. “Detection of Transketolase in Bone Marrow–Derived Insulin-Producing Cells: Benfotiamine Enhances Insulin Synthesis and Glucose Metabolism.” Stem Cells and Development, vol. 18, no. 1, Jan. 2009, pp. 37–46, https://doi.org/10.1089/scd.2007.0255.

[33]Eng, Mathew. “7 Celastrus Paniculatus Uses + Side Effects & Dosage - SelfDecode Supplements.” SelfDecode Supplements, 3 Dec. 2019, supplements.selfdecode.com/blog/celastrus-paniculatus-2/.

[34]Nalini K, Karanth KS, Rao A, Aroor AR. Effects of Celastrus paniculatus on passive avoidance performance and biogenic amine turnover in albino rats. J Ethnopharmacol. 1995 Jul 7;47(2):101-8. doi: 10.1016/0378-8741(95)01264-e. PMID: 7500635.

[35]Appliedfoods.com, 2025, appliedfoods.com/ingredients/purcaf/.

[36]“Amatea® Max.” Applied Food Sciences, Inc., 23 Sept. 2024, appliedfoods.com/ingredients/amateamax/?utm_source=google-ads&utm_medium=Search+Ad&utm_term=AmateaMax.

[37]“Dynamine™ - Energy Ingredient from Compound Solutions.” Compound Solutions, compoundsolutions.com/ingredients/dynamine/.

[38]Jadhav N, Ajgaonkar S, Saha P, Gurav P, Pandey A, Basudkar V, Gada Y, Panda S, Jadhav S, Mehta D, Nair S. Molecular Pathways and Roles for Vitamin K2-7 as a Health-Beneficial Nutraceutical: Challenges and Opportunities. Front Pharmacol. 2022 Jun 14;13:896920. doi: 10.3389/fphar.2022.896920. PMID: 35774605; PMCID: PMC9237441.

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Mark “Mr. Noots” Effinger

Chief Product Officer at Nootopia | BIOptimizers

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

The content provided on this site is for informational purposes only, and is not a substitute for medical advice from your physician or other medical professionals. The information here should not be used for diagnosing, treating disease or health-related issues, or prescribing of medications. Please read all product documentation carefully. Contact your regular health care practitioner if you have or suspect having a medical problem before using our products.

‡The FDA has not evaluated or approved these claims. Also, Nootopia products are not intended to diagnose, treat, cure, or prevent any disease.

Warning: Our product is not for use by children under the age of 18 or pregnant or nursing women. If you have a medical condition and/or are taking medications please consult your doctor before taking any supplements. Always check with a physician before taking any supplement.

FTC Legal Disclaimer: Results may vary, testimonials are not intended to be representative of typical results. The testimonials showcased here are real, and each person has used our product. However, these results are not to be understood as average or typical results, as they portray what the best and most successful clients have accomplished.

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